Co-founder & COO Hot Octopuss
Julia co-founded Hot Octopuss In 2011 with Adam Lewis. As Chief Operating Officer, Julia directs the marketing department and leads the public relations team. Her expertise stems from roles in top UK organisations including the think tank Demos, the consumer group Which? and the medical research charity Genesis Research Trust. Also a published author on social change, wellbeing and consumer issues, Julia focuses on lesser-served markets in the sex toy industry, including disabled and older consumers, with a range of inclusive products that stimulate pleasure and transcend pre-existing stigma. Hot Octopuss remains committed to promoting the health benefits of masturbation and orgasms. Studies have proven that regular sexual activity can increase your lifespan, lower risk of heart disease, and release chemicals like endorphins and oxytocin, which act as natural pain relievers, maximise restful sleep and reduce stress levels. With the national and international focus on wellness on the rise, it’s an opportune moment for the sex toy industry to enter the conversation, providing natural solutions to consumers who are looking to improve their health and wellbeing.